Aug. 13, 2021
Selling a property is not just about posting a simple listing on a website. There is a lot more that goes into it. Finding a possible investor can be tricky, especially since there are hundreds and thousands of different other options to choose from. However, there are a few tips and tricks to streamline the process.
If you are struggling to find a buyer, take advantage of your technological resources and consider following these five tips so you can effectively sell your land online faster.
Tip #1: Provide All Necessary Information
If you are selling your land, you wouldn’t want to mislead a buyer with incorrect information. This can only make the transaction more complicated. It is best to show pictures, videos, and detailed text so those exploring online would instantly know if what you are selling is what they are looking for.
You should also demark the boundaries clearly. Remember, you can never be too descriptive when you sell land online, especially since many buyers tend to have their guards up, so they won’t get duped.
Tip #2: Set a Competitive Price
A lot of landowners have a hard time looking for potential investors because of the pricing. One thing that can set you apart from other sellers is setting a price aligned with your own goals and reasonable enough for its location, amenities, and features. It is also worth noting that you should not shortchange yourself.
Keep in mind that the pandemic has caused millions of Americans to relocate. Those from bigger cities like San Francisco and New York are moving to larger spaces, so you will likely find a buyer from that demographic!
Tip #3: Show Aerial Shots
Aerial photography captured by drones will allow the buyer to have a much better sense of the property on offer. According to statistics from the Multiple Listing Service (MLS), land properties with aerial photography are 68 percent more likely to sell than those without it. This is because a bird's-eye view allows you to see all of the land's distinctive features. If feasible, employ a drone photography specialist to assist you with this.
Tip #4: Highlight the Land Features
Gone are the days when people bought land only for the sake of owning it. People nowadays would purchase one to live in it or utilize it for whatever purpose they choose. It won't always be bare soil with some vegetation and a few trees.
Your potential buyers will want to build a home or other structures to speed up the return on their investment. Because of this, make sure they are aware of your land's development potential. Emphasize its benefits, such as nearby commercial areas, the possibility of bringing utilities, and plans for local growth.
Tip #5: Use Search Keywords
Research keywords that buyers use when shopping for land online. This will help your listing appear higher on search engine result pages. Some popular keywords that many shoppers use in their searches include “close to town,” “safe,” “private,” etc.
Even with the help of technology, selling land is not without difficulties. However, there are a few extra steps that you can take for investors to be convinced about what you are offering. You already have access to a large audience thanks to the internet. Now, you just have to put everything good about your property under the spotlight so that you can easily set yourself apart from other sellers. In no time, that “Land for Sale” sign will be long gone.
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